Top level Brand development manager, Primary Scotch at Guinness Nigeria Plc in Ikeja, Lagos

About The Position

This position profile explanation must be examined and current while producing role summary content during the position requisition. Please note that the ongoing terms and terms of job of any employee will be unaffected by the content of a position profile explanation.

About The Position

The objective of this position is to formulate and deploy world class promotion business strategies that are findings driven, buyer attentive and commercially viable. This position is responsible for corporate identity market effectiveness and is anticipated to head or assist interventions that unlock growth. The position will also be charged with coordinating marketing and advancement assets as assigned, pushing efficient and productive use of media spend and partnership with the Shopper Promotion team to guarantee BTL spend effectiveness. The position will link in with the Diageo Multinational brand teams (GBT’s) to guarantee that key channels are conceptualize to serve our market needs..

Position duties

• 3-4 years + expertise in promotion in IPS and/or FMCG/Premium experience good categories. Applicants should possess possessed similar positions in peer companies.
• Proactively Defines and Communicates Development potentials: Takes the head in comprehension buyer and market situations, recognizing avenues and threats for brands across short and long-term horizons, and productively communicates these findings.
• Buyer Findings: Actively looks for creative methods to participate with customers by delving in-depth into their motivations and comprehension their continuously adapting needs.
• Strategic Organizing: Conceptualizes strong strategies and summaries grounded in a complete comprehension of customers and market forces, concentrating on pushing long-term development.
• Formation and Implementation: Directs the development and execution of corporate identity initiatives across Above-The-Line (ATL) and Below-The-Line (BTL) channels, making sure compliance to at least implementation guidelines for an most effective buyer expertise.
• M&E (Monitoring and evaluation): Advisors the business in recognizing and urgency sorting influential growth drivers while discontinuing less efficient plans, making sure asset distribution is in sync with strategic targets.