Digital marketing specialist at Stella Maris Schools in Abuja (FCT)

Role summary

The Digital marketing specialist will be in charge of organizing, carrying out, and optimizing online promotion endeavors across all digital channels. You will oversee the school’s online presence, lead corporate identity consciousness, and assist student registration through targeted digital marketing.

Primary duties

• Formulate and execute digital promotion plans to advance the school Oversee social platforms accounts (Instagram, Facebook, X, TikTok, LinkedIn, etc.)
• Design and implement digital mail promotions (bulletins, declarations, etc.)
• Produce and timetable compelling, premium quality content (graphics, videos, blog posts)
• Evaluate and documentation on the effectiveness of all digital marketing (Google Data analysis, Meta Findings, etc.)
• Oversee school website content status reports and SEO Assist admission marketing by running targeted digital ads (Google, Meta, etc.)
• Organize with school executive guidance to align communication tone with school values and initiatives
• Capture and record school events and achievements for digital publication

Credentials & Competencies

Bsc in Promotion, Communications, or relevant field At least 2 years of expertise in digital promotion or social platforms management Skilled with online platforms (Canva, Meta Business Suite, Mailchimp, Google Ads, SEO resources) Robust drafting and creative assets formation competencies Capability to operate independently, deliver on time, and oversee various marketing Expertise in the education sector will be an added advantage Incentive: Photography/videography and basic editing competencies.

Our offerings

• A cooperative, goal-oriented work environment
• Innovative freedom and guest accommodation to strategic trial
• Entry to school facilities and events
• Avenue to make meaningful effect in educational studies