Digital marketer at IBIC Holdings in Victoria Island, Lagos

Position Overview

We are looking for a highly proficient and outcomes-driven Digital marketer to head our digital promotion endeavors across various channels. The preferred candidate will be in charge of designing, carrying out, and optimizing multi-channel marketing that boost corporate identity consciousness, lead head production, and transform clients, directly supporting to our business expansion. This position requires a blend of creativeness, specialized skill, and robust critical thinking. You will team up with sales and business development teams to guarantee all digital endeavors match with income targets.

Primary duties

• Formulate and execute combined digital promotional initiatives (SEO, SEM, PPC, branded storytelling, email, and social platforms).
• Enhance website capability, UX, and transformation funnels to optimize head production.
• Lead targeted traffic and enhance head-to-customer acquisition through efficient marketing plans.
• Oversee and grow social platforms channels (TikTok, LinkedIn, Instagram, Facebook, Twitter), with a robust concentration on TikTok promotion.
• Produce compelling, principle-based content across blogs, bulletins, and social platforms.
• Enhance search engine rankings with improved SEO plans and enhance paid ad marketing (Google Ads, Bing Ads).
• Track, evaluate, and documentation on key indicators (traffic, directs, switches, ROI) with practical findings.
• Align digital promotion endeavors with business expansion and income targets.
• Ensure regular corporate identity communication tone and oversee online reputation.

Qualifications

• 3 - 7 years of proven practical experience in SEO, SEM, PPC, social platforms promotion, editorial plan, and web optimization.
• Robust competence with Google Data analysis, Ads Manager, and other digital promotion platforms.
• Creativeness with the capability to generate compelling and viral content, especially on TikTok.
• Robust critical thinking with a analytics-based approach to strategic judgment.
• Clear articulation and partnership competencies.
• Capability to thrive in a dynamic, effectiveness-driven environment.