Digital Promotion Associate at Eat 'N' Go Limited in Lagos

Role summary

As a Digital Promotion Manager, the preferred candidate will play a key role in organizing, carrying out, and optimizing digital promotional initiatives across various channels, which includes social platforms, search engines, email, and websites. Your position includes deploying ads, optimizing webpages and content, pushing online order growth, evaluating data, supervising key indicators, and leveraging online platforms to attain promotion targets and optimize ROI.

Primary duties

• Formulate and implement digital promotion plans, strategies, and marketing to lead corporate identity consciousness, relation, and transformation across online channels, which includes social platforms, search engines, email, and websites. 
• Carry out market analysis and market benchmarking to recognize target target groups, industry trends, and digital avenues, informing promotion plans and communication tone to productively reach and resonate with key demographics.
• Oversee digital marketing marketing, which includes pay-per-click (PPC) marketing, display ads, and retargeting marketing, optimizing ad spend, targeting parameters, and innovative assets to attain marketing targets and ROI targets. 
• Produce and curate captivating content for digital channels, which includes online posts, blog articles, videos, data visuals, and digital newsletters, aligning content with audience preferences, SEO keywords, and promotion targets.
• Enhance website effectiveness and UX (User experience), carrying out website audits, evaluating traffic data, and executing SEO industry standards, technical enhancements, and success rate optimization (CRO) plans to attract visitors, relation, and switches.
• Oversee social platforms accounts and networks, conceptualizing content calendars, planning posts, interacting with followers, and supervising conversations to build brand commitment, promote relation, and attract visitors to owned assets.
• Execute digital mail promotions, producing targeted email lists, designing email design frameworks, drafting captivating copy, and evaluating marketing indicators to enhance launch rates, click-through rates, and transformation rates.
• Track and evaluate digital promotion key indicators, which includes website traffic, relation indicators, transformation rates, and ROI, using data analysis resources (e.g., Google Data analysis, social platforms findings) to track advancement, recognize practices, and make analytics-based decisions.
• Work alongside cross-operational teams, which includes promotion, innovative, and sales teams, to align digital promotion endeavors with entire promotion plans, product launches, and advertising programs.
• Stay informed on digital promotion practices, industry progress updates, and emerging technical solutions, constantly learning and experimenting with new resources, channels, and tactics to create and enhance digital promotion effectiveness.
• Oversee digital promotion financial plans, tracking expenditures, predicting expenses, and assigning assets productively to attain promotion targets and optimize ROI.
• Organize with external agencies, vendors, and associates, which includes marketing agencies, graphic UI/UX professionals, and influencers, to assist digital promotional initiatives and programs as needed.
• Formulate and sustain connections with primary stakeholders, which includes clients, influencers, bloggers, and media connections, leveraging strategic collaborations and alliances to expand reach and enhance corporate identity communication tone. 
• Offer consistent documentation, demonstrations, and findings to top level management and primary stakeholders, condensing digital promotion effectiveness, highlighting successes, and endorsing strategic modifications or optimizations.
• Uphold corporate identity standard procedures, communication tone uniformity, and regulatory adherence in all digital promotion initiatives, making sure compliance to compliance obligations, confidentiality rules, and professional conduct.

Credentials

• Bsc in promotion, Digital Promotion, Communications, or relevant field. A member of a professional body (e.g., Google Ads, Facebook Plan) will be an added advantage.
• 3–5 years of expertise in digital promotion or marketing positions.
• Demonstrated expertise in digital promotion, online marketing, or associated positions, with a track document of success in conceptualizing and executing digital promotion plans and marketing.
• Deep knowledge of digital promotion channels, channels, and industry standards, which includes SEO, SEM, social platforms, email promotion, branded storytelling, and web data analysis.
• Skilled in resources like Google Ads, Google Data analysis, Tag Manager, Meta Business Suite, SEMrush/Moz, Mailchimp/HubSpot, and WordPress.
• Logical and analytics-based mentality, with the capability to analyze promotion data, evaluate key indicators, and derive practical findings to enhance marketing and deliver outcomes.
• Outstanding documented and spoken communication competencies, with the capability to craft captivating content, persuasive communication tone, and compelling copy for digital channels and target groups.
• Innovative mindset and issue resolution abilities, with a knack for conceptualizing creative creative thoughts, marketing notions, and digital plans to stand out in a crowded online landscape.
• Project coordination competencies, with the task juggling skill, assign priorities to tasks, and oversee due dates in a dynamic, fast-paced environment with evolving key focuses and tight timelines.
• Partnership and collaboration abilities, with expertise operating cross-operationally and coordinating connections with internal teams, external associates, and participants to attain common targets.
•  Flexibility and adaptive schedule in responding to continuously adapting industry trends, buyer actions, and digital technical solutions, with a growth mindset, strategic trial, and pivot plans as needed.