Growth & Promotion Associate at a Cutting-edge Business and Technology School in Nigeria (Remote)

About the Position

• As the Growth and Promotion Associate, you will be at the forefront of our endeavors to lead user purchase, relation, and retention.
• You will formulate and execute growth plans, oversee promotional initiatives, and collaborate with sales, product, and data analysis teams to improve efficiency and accomplish business targets.
• This position is a strategic and tactical practical position for someone who thrives at the overlap of data, creativeness, innovative experiment, and client psychology.
• Requirement Production: lead consciousness, traffic, directs.
• Transformation Optimization: turn directs into remitting learners & corporate customers.
• Retention & Upsell: maximise LTV through upsell and cross-sell.
• Corporate identity Positioning: Establish Ustackschool as the go-to "Learning to Obtaining" operational base.
• You must think like a hacker, operate like a brand promoter, and evaluate like a feature lead. Your endeavors will play a key role in strengthening our head purchase, retention, growth and transformation.

Role Overview

As a Growth Manager, you will be in charge of designing, carrying out, and scaling growth programs across various channels and client touchpoints. You will work alongside cross-operational teams (social platforms & content, design, product) to recognize development potentials, run strategic trials, and lead quantifiable effect on our KPIs.

Who you are

• You are a initiative-driven, action-oriented with minimal oversight, client-obsessed troubleshooter who takes full ownership and thrives in dynamic environments. You merge strategic thinking with error-free implementation, making data-informed decisions and supplying high-effect outcomes with minimal monitoring. You're intensely dedicated to learning, iteration, and superiority, embracing partnership, addition, and multifaceted perspectives to lead long-term development and creative invention.
• Premium quality result
• Issue resolution: Capability to evaluate sophisticated challenges, find initiatives, and make sound decisions.
• Information exchange: Robust documented and spoken communication competencies
• Flexibility: Capable to thrive in a dynamic, evolving environment, modifying plans as needed.
• Meticulousness
• Outstanding communications, diagnosing issues and analytical abilities.
• Humble, diligent and driven.
• Strategic Executive guidance: Aspiration, market positioning, and growth organizing.
• Tactical Implementation: Marketing design, channel plan, innovative experiment.
• Operations excellency: Daily implementation, methods, and tracking.

Paid Media Marketing:

• Meta (Facebook & Instagram Ads): Initiate high-changing innovative sets (image, video, carousel) for top-of-funnel reach and retargeting.
• Google Ads: Oversee search, display, and effectiveness max marketing to capture intent-driven traffic.
• LinkedIn Ads: Target B2B personas with sponsored content, InMail, and head gen forms.
• YouTube Ads: Run pre-roll and in-stream ads to build corporate identity recall and push mid-funnel transformation.
• TikTok Ads: Leverage trending, UGC-style content to participate Gen Z/Millennial target groups.
• Reddit/Quora/X Ads: Test specialty channels for situational significance and audience depth.
• Whatsapp Ads: Initiate high-changing whatsapp creatives
• Evaluate marketing effectiveness and modify plans to enhance outcomes.
• Oversee the promotion financial plan and ensure productive distribution of assets.
• Supervise the formation of promotional assets, which includes brochures, digital content, and advertising items.

Assignment Setter:

• Meet or exceed routine/on a weekly basis assignment-setting targets.
• Check in with directs to build connections and verify assignment presence.
• Certify directs by evaluating their needs, financial plan, and strategic judgment authority.
• Schedulec onfirmed, premium quality assignments for sales delegates through calendar resources (Calendly, Google Calendar, etc.).
• Send client engagement reminders (email/call) to reduce no-shows.
• Postpone or redirect assignments as needed based on potential opportunity accessibility.
• Offer input to the business development team on head quality and client responses.
• Stay informed on service understanding and sales pitches to enhance transformation rates.
• Introduce organisation goods/solutions and recognize promise client needs.

Incentive / Preferred

• Expertise in SaaS, edtech, eCommerce, or marketplaces.
• Understanding with SQL, Zapier, or low-code automatic control resources.
• Basic expertise in User experience/User interface principles or front-end optimization.
• Expertise with freemium, referral programs, or viral growth mechanics.

Key KPIs

• CAC, ROAS, and Promotion ROI
• Promotion Vetted prospects (MQLs) → Sales Vetted prospects (SQLs) → Income
• Activation Rate
• Customer conversion Cost (CAC)
• Client Lifetime Value (CLTV) & Retention Rate
• Income increase % vs. Target
• Every month Active Users (MAU) & Relation Rates
• Organic Traffic & Community-related Relation Growth
• Referral Rate & Virality Index.