Top level Growth marketing strategist at Natural Girl Wigs in Lagos

Role Overview

We are seeking a Growth Manager to assist us profitably obtain mobile gamers, evaluate product effectiveness and ideate strategic trials to enhance product effectiveness, execute client surveys to guarantee we build what our users want, and produce product findings that will head to better retention. You will own core KPIs like CPA, activation rate, ARPU, and K-factor. The preferred candidate possesses spent a significant part of their profession growing mobile applications by evaluating user conduct and creating product findings across the AARRRR structure.

Positions & Duties

• Formulate and execute growth plans for the different phases of the product
• Collaborate with product, analysis, and design teams to iterate on product notions that assist us accomplish product-market suit
• Run user purchase marketing through paid promotion, and content strategic trials.
• Own the full funnel of the product which includes purchase, activation, retention, client recommendations, and income.
• Run growth strategic trials to find and scale reproducible wins.
• Design growth loops into the product along with the cross-functional team.
• Do client surveys and produce product findings that enhance product effectiveness.

Preferred Expertise

• At least 5 years established history growing a mobile buyer product.
• Comprehensive expertise with product reasoned resources like Mixpanel & event tracking resources like Google Tag Manager & Segment.
• Comprehensive expertise as a power user of Google spreadsheets or Excel
• Comprehensive expertise using client lifecycle automatic control software like Client.io
• Comprehensive expertise running mobile direct response ads, especially with regards to mobile install ads
• Expertise optimizing ARPU and other core product indicators
• Expertise managing technical growth duty
• Expertise executing event-tracking initiatives on omnichannel platforms goods.
• Expertise wrangling data in resources like Metabase, Google Data Studio, or drafting SQL
• Expertise with promotion attribution and producing measurement frameworks to comprehend the effect of growth initiatives.
• Expertise deploying unconventional growth tactics on online and offline channels.